Student work
OUTDOOR
AMBIENT
The latest project in school. Add some quality to the Swedish beer brand Norrlands Guld. The idea behind the campaign was that the beer itself dont contain any attributes for quality since its light lager, and its a fact that they all taste pretty much the same. The only thing you actually could connect to quality was the origin of the beer - the Swedish region Norrland. Therefor we made a print that shows how the beer supposedly flows in a river stream in Norrland - that the beer is so pure that it could be tapped straight out of the stream. The copy states “Natural.”
The outdoor print is going to be accompanied by speakers to really give the consumer the natural feeling of Norrland. So you can not only see the stream, but also hear its porling water/beer.
The ambient part of the campaign is made to connect the quality campaign to the brands other ongoing campaign which is that Norrlands Guld is for when you want to be yourself. In Sweden the right side of the escalator is the side you stand still on, and the left side is for the stressed people that dont have time to stand still for a couple of seconds. Therefor the right side is quality - take a moment for yourself and relax.
